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The Psychology of Buying a Home

March 12, 2013

Last week, the National Post reported on the psychological reasons that house hunters choose one home over another.

Their findings were very interesting! According to a study published in the Journal of Advertising Research, your emotional responses to an item influence you twice as much as your more rational side. This is why people throw some slice and bake cookies in the oven just before potential buyers walk through a home, and why homes with furniture in them tend to sell better than vacant properties–that cozy smell and comfy couch pull us in, before we even consider our checklist of location, bedrooms, square footage, and all the rest.  While being emotionally tied to a home are beneficial in some ways, it can also push you into a purchase you will regret.  Don’t let your love of a property blind you to obvious problems, say the experts! Don’t ignore that water stain on the ceiling or the moldy smell just because you are in love. Matthew Sachs, general manager for Ottawa builder Urbandale, gives this good advice: “Excitement is important if you’re buying a house, but do your research. Validate and verify.”

How about you? What are your psychological triggers as a house hunter? Mine include a front porch, window seats, and slanty ceilings in the bedrooms.

Read the full article here.

Photo: Miniature Glowing House

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One Comment leave one →
  1. March 13, 2013 9:49 am

    Lots & lots of light, a breakfast nook, and a deliciously large {clean} tub. Our current dwelling at the Greg Page had me at hello {ahem}.

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