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What Your Zip Code Says About You

October 14, 2014

As advertising gets ever more specific (my Facebook ads can be downright creepy at times), it can be interesting to get a glimpse into the minds of the marketers. How do they know so much about us? Well, one way they can get information is simply by our neighborhood demographics. The products you use are sometimes based on things like your age, family size, career, education, and income. One fun way to find out what advertisers think about what your area’s like is to use the software mapping company Esri’s zip code finder.  It will give you a breakdown of the kinds of people you’re likely to find in a particular zip code. Give it a try!

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